Founding Creative Director

AI has changed how much one person can create. The computers we use haven’t caught up.

We’re hitting those limits ourselves—and building Hand to move beyond them. Our ambition is to make access to more computing power radically easier, so people can build more of what they imagine.

We’re backed by Blackbird and TEN13, having raised our pre-seed round in three days. We’re assembling a small founding team in Sydney to help shape what comes next.

The opportunity

You’ll define how Hand enters the world.

There’s a company identity to establish, an audience to build, and a launch to create. You’ll work directly with founder Ajay Prakash, turning ambitious experiments, unusual computer setups, technical breakthroughs, and strong opinions into stories people want to follow.

You’ll have real work to draw from: dozens of products and experiments, a newsletter with roughly 35,000 subscribers, and a team pushing the limits of how people use computers.

This is a hands-on creative role with broad ownership—from the first idea through the final edit.

What you’ll own

• Creative direction. Establish Hand’s voice and visual identity across films, campaigns, social content, and launch materials.
• Stories worth watching. Turn builds, discoveries, failures, and studio life into compelling demonstrations, short films, and recurring formats.
• Founder-led storytelling. Help Ajay communicate his ideas, humour, and judgment through video, writing, and public experiments.
• Audience and anticipation. Give people reasons to care about Hand before we reveal the product.
• Launch creative. Develop the narrative, films, demos, and campaign assets that introduce Hand to the world.
• Production and distribution. Build a sustainable publishing rhythm, direct collaborators, and adapt stories for YouTube, LinkedIn, X, and the newsletter.

You’ll help decide what deserves attention, make it excellent, and learn from how people respond.

Who you are

You have strong taste and a portfolio that demonstrates it. You understand narrative, pacing, art direction, editing, and sound—and can bring those disciplines together yourself.

You’re curious about technology. You can sit with an engineer, understand a breakthrough, and find the story that makes someone else care.

You understand internet culture and distribution. You know how to earn attention, sustain interest, and turn individual pieces into a recognizable body of work.

You’re comfortable using AI tools, directing collaborators, and making things with limited structure. You want the freedom and responsibility to establish a creative standard from the beginning.

Experience making technical subjects entertaining, building a founder’s public presence, or launching a product would be especially useful.

Why join

You’ll help establish the identity of a company while its defining creative decisions are still open. You’ll work closely with a founder who builds, experiments, and understands distribution—and with a team whose work provides the substance behind the story.

We offer competitive salaries and strong equity, with a substantial employee ownership pool reserved for the people building Hand.

We’re building our core team together in Sydney.